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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

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OMB APPROVAL
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OMB NUMBER 3235-0145
EXPIRES: DECEMBER 31, 1997
ESTIMATED AVERAGE BURDEN
HOURS PER FORM.....................14.90
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SCHEDULE 13G

Under the Securities Exchange Act of 1934
(Amendment No. _______)*

PIA Merchandising Services, Inc.
- -------------------------------------------------------------------------------
(Name of Issuer)

COMMON STOCK, $.01 par value
- -------------------------------------------------------------------------------
(Title of Class of Securities)

693360 10 9
--------------------------------------------
(CUSIP Number)

Check the following box if a fee is being paid with the statement [_]. (A fee is
not required only if the reporting person: (1) has a previous statement on file
reporting beneficial ownership of more than five percent of the class of
securities described in Item 1; and (2) has filed no amendment subsequent
thereto reporting beneficial ownership of five percent or less of such class.)
(See Rule 13d-7.)

*The remainder of this cover page shall be filled out for a reporting person's
initial filing on this form with respect to the subject class of securities, and
for any subsequent amendment containing information which would alter
disclosures provided in a prior cover page.

The information required on the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the Securities Exchange Act of
1934 ("Act") or otherwise subject to the liabilities of that section of the Act
but shall be subject to all other provisions of the Act (however, see the
Notes).

Page 1 of 12 pages

- ----------------------- ---------------------
CUSIP NO. 693360 10 9 SCHEDULE 13G PAGE 2 OF 12 PAGES
- ----------------------- ---------------------

- ------------------------------------------------------------------------------
NAME OF REPORTING PERSON
1 S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

RVM/PIA, a California limited partnership
- ------------------------------------------------------------------------------
CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
2 (a) [X]
(b) [_]

- ------------------------------------------------------------------------------
SEC USE ONLY
3

- ------------------------------------------------------------------------------
CITIZENSHIP OR PLACE OF ORGANIZATION
4
California

- ------------------------------------------------------------------------------
SOLE VOTING POWER
5
NUMBER OF -0-

SHARES -----------------------------------------------------------
SHARED VOTING POWER
BENEFICIALLY 6
1,637,151
OWNED BY
-----------------------------------------------------------
EACH SOLE DISPOSITIVE POWER
7
REPORTING -0-

PERSON -----------------------------------------------------------
SHARED DISPOSITIVE POWER
WITH 8
1,637,151
- ------------------------------------------------------------------------------
AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
9
1,637,151

- ------------------------------------------------------------------------------
CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*
10 [_]

- ------------------------------------------------------------------------------
PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
11
27.8%

- ------------------------------------------------------------------------------
TYPE OF REPORTING PERSON*
12
PN

- ------------------------------------------------------------------------------

*SEE INSTRUCTIONS BEFORE FILLING OUT!

Page 2 of 12 pages

- ----------------------- ---------------------
CUSIP NO. 693360 10 9 SCHEDULE 13G PAGE 3 OF 12 PAGES
- ----------------------- ---------------------

- ------------------------------------------------------------------------------
NAME OF REPORTING PERSON
1 S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

Riordan, Lewis & Haden
- ------------------------------------------------------------------------------
CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
2 (a) [X]
(b) [_]

- ------------------------------------------------------------------------------
SEC USE ONLY
3

- ------------------------------------------------------------------------------
CITIZENSHIP OR PLACE OF ORGANIZATION
4
California

- ------------------------------------------------------------------------------
SOLE VOTING POWER
5
NUMBER OF -0-

- ------------------------------------------------------------------------------
CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*
10 [_]

- ------------------------------------------------------------------------------
PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
11
27.8%

- ------------------------------------------------------------------------------
TYPE OF REPORTING PERSON*
12
PN

- ------------------------------------------------------------------------------

*SEE INSTRUCTIONS BEFORE FILLING OUT!

Page 3 of 12 pages

- ----------------------- ---------------------
CUSIP NO. 693360 10 9 SCHEDULE 13G PAGE 4 OF 12 PAGES
- ----------------------- ---------------------

- ------------------------------------------------------------------------------
NAME OF REPORTING PERSON
1 S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

J. Christopher Lewis
- ------------------------------------------------------------------------------
CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
2 (a) [X]
(b) [_]

- ------------------------------------------------------------------------------
SEC USE ONLY
3

- ------------------------------------------------------------------------------
CITIZENSHIP OR PLACE OF ORGANIZATION
4
United States

- ------------------------------------------------------------------------------
SOLE VOTING POWER
5
NUMBER OF 2,500

- ------------------------------------------------------------------------------
CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*
10 [_]

- ------------------------------------------------------------------------------
PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
11
27.8%

- ------------------------------------------------------------------------------
TYPE OF REPORTING PERSON*
12
IN

- ------------------------------------------------------------------------------

*SEE INSTRUCTIONS BEFORE FILLING OUT!

Page 4 of 12 pages

- ----------------------- ---------------------
CUSIP NO. 693360 10 9 SCHEDULE 13G PAGE 5 OF 12 PAGES
- ----------------------- ---------------------

- ------------------------------------------------------------------------------
NAME OF REPORTING PERSON
1 S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

Patrick C. Haden
- ------------------------------------------------------------------------------
CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
2 (a) [X]
(b) [_]

- ------------------------------------------------------------------------------
SEC USE ONLY
3

- ------------------------------------------------------------------------------
CITIZENSHIP OR PLACE OF ORGANIZATION
4
United States

- ------------------------------------------------------------------------------
SOLE VOTING POWER
5
NUMBER OF 2,500

- ------------------------------------------------------------------------------
CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*
10 [_]

- ------------------------------------------------------------------------------
PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
11
27.8%

- ------------------------------------------------------------------------------
TYPE OF REPORTING PERSON*
12
IN

- ------------------------------------------------------------------------------

*SEE INSTRUCTIONS BEFORE FILLING OUT!

Page 5 of 12 pages

ITEM 1.

(a) NAME OF ISSUER

PIA Merchandising Services, Inc.

(b) ADDRESS OF ISSUER'S PRINCIPAL EXECUTIVE OFFICES

19900 MacArthur Boulevard, Suite 900
Newport Beach, California 92718

ITEM 2.

(a) NAME OF PERSON FILING

The persons filing this Schedule 13G are RVM/PIA, a California limited
partnership, Riordan, Lewis & Haden, J. Christopher Lewis and Patrick C.
Haden (collectively, the "Filing Persons").

(b) ADDRESS OF PRINCIPAL BUSINESS OFFICE OR, IF NONE, RESIDENCE

19900 MacArthur Boulevard, Suite 900
Newport Beach, California 92718

The responses of the Filing Persons to Item 4 of the cover pages to this
Schedule 13G that relate to the citizenships or places of organization of
such persons are herein incorporated by reference.

(d) TITLE OF CLASS OF SECURITIES

This filing is made in regard to Common Stock, $.01 par value per share,
of PIA Merchandising Services, Inc. (the "Common Stock").

(e) CUSIP NUMBER

693360 10 9

ITEM 3. IF THIS STATEMENT IS FILED PURSUANT TO RULES 13D-1(B), OR 13D-2(B),
CHECK WHETHER THE PERSON FILING IS A:

(a) [_] Broker or Dealer registered under Section 15 of the Act,

(b) [_] Bank as defined in Section 3(a)(6) of the Act,

(d) [_] Investment Company registered under Section 8 of the Investment
Company Act,

(e) [_] Investment Adviser registered under Section 203 of the Investment
Advisers Act of 1940,

Page 6 of 12 pages

(f) [_] Employee Benefit Plan, Pension Fund which is subject to the
provisions of the Employee Retirement Income Security Act of 1974
or Endowment Fund; see 13d-1(b)(1)(ii)(F),

(g) [_] Parent Holding Company, in accordance with Rule 13d-1(b)(ii)(G);
see Item 7,

(h) [_] Group, in accordance with Rule 13d-1(b)(1)(ii)(H).

ITEM 4. OWNERSHIP

(a) AMOUNT BENEFICIALLY OWNED:

The responses of the Filing Persons to Item 9 of the cover pages that
relate to the aggregate amount beneficially owned by each Filing Person
are herein incorporated by reference.

(b) PERCENT OF CLASS:

The percentage of Common Stock beneficially owned by the Filing Persons
is 27.8%

The responses of the Filing Persons to Items 5 through 8 of the cover
pages that relate to the number of shares beneficially owned by each
Filing Person are herein incorporated by reference.

(i) SOLE POWER TO VOTE OR TO DIRECT THE VOTE:

(ii) SHARED POWER TO VOTE OR TO DIRECT THE VOTE:

(iii) SOLE POWER TO DISPOSE OR TO DIRECT THE DISPOSITION OF:

(iv) SHARED POWER TO DISPOSE OR TO DIRECT THE DISPOSITION OF:

ITEM 5. OWNERSHIP OF FIVE PERCENT OR LESS OF A CLASS

Not Applicable.

ITEM 6. OWNERSHIP OF MORE THAN FIVE PERCENT ON BEHALF OF ANOTHER PERSON

Not Applicable.

ITEM 7. IDENTIFICATION AND CLASSIFICATION OF THE SUBSIDIARY WHICH ACQUIRED THE
SECURITY BEING REPORTED ON BY THE PARENT HOLDING COMPANY

Not Applicable.

Page 7 of 12 pages

ITEM 8. IDENTIFICATION AND CLASSIFICATION OF MEMBERS OF THE GROUP

The Filing Persons have filed this Schedule 13G as a group pursuant to Rule
13d-1(f). The identity of each member of the group is stated in Exhibit 1
attached hereto. The Filing Persons entered into a Joint Reporting Agreement
dated February 13, 1997, pursuant to which they agreed to file one joint
statement on behalf of all of them with respect to the subject matter of this
Schedule 13G.

ITEM 9. NOTICE OF DISSOLUTION OF GROUP

Not Applicable.

ITEM 10. CERTIFICATION

By signing below I certify that, to the best of my knowledge and belief, the
securities referred to above were acquired in the ordinary course of business
and were not acquired for the purpose of and do not have the effect of
changing or influencing the control of the issuer of such securities and were
not acquired in connection with or as a participant in any transaction having
such purposes or effect.

Page 8 of 12 pages

SIGNATURE

After reasonable inquiry and to the best of my knowledge and belief, I certify
that the information set forth in this statement is true, complete and correct.

Dated: February 13, 1997

RVM/PIA,
a California limited partnership

By: Riordan Lewis & Haden
Its: General Partner

By: /s/ J. Christopher Lewis
---------------------------------------
J. Christopher Lewis
General Partner

/s/ J. Christopher Lewis
------------------------------------------------
J. Christopher Lewis

/s/ Patrick C. Haden
------------------------------------------------
Patrick C. Haden

Page 9 of 12 pages

EXHIBIT INDEX
-------------

Sequentially
Exhibit Numbered
Number Description Page
- ------- ----------- ------------

1 Identification of Members of the Group . . . . . . . . . . . . . . . . . . . . 1

2 Joint Reporting Agreement dated February 13, 1997. . . . . . . . . . . . . . . 2

Page 10 of 12 pages

EXHIBIT 1

Identification of Members of the Group

1. RVM/PIA, a California limited partnership

2. Riordan, Lewis & Haden

3. J. Christopher Lewis

4. Patrick C. Haden

Page 11 of 12 pages

EXHIBIT 2

Joint Reporting Agreement
-------------------------

In consideration of the mutual covenants herein contained, each of the
parties hereto represents to and agrees with the other party as follows:

1. Such party is eligible to file a statement or statements on
Schedule 13G pertaining to the Common Stock, no par value, of Data Processing
Resources Corporation, to which this agreement is an exhibit, for filing of the
information contained herein.

2. Such party is responsible for timely filing of such statement and
any amendments thereto and for the completeness and accuracy of the information
concerning such party contained therein, provided that no such party is
responsible for the completeness or accuracy of the information concerning any
other party making the filing, unless such party knows or has reason to believe
that such information is inaccurate.

3. Such party agrees that such statement is filed by and on behalf
of such party and that any amendment thereto will be filed on behalf of each
such party.

Dated: February 13, 1997

RVM/PIA,
a California limited partnership

By: Riordan Lewis & Haden
Its: General Partner

By: /s/ J. Christopher Lewis
--------------------------------
J. Christopher Lewis
General Partner

/s/ J. Christopher Lewis
--------------------------------------
J. Christopher Lewis

/s/ Patrick C. Haden
--------------------------------------
Patrick C. Haden

Page 12 of 12 pages