SPAR Group Establishes New Internet Division to Market Its Application Software

SPAR Group Establishes New Internet Division to Market Its Application Software

Initial Focus on Productivity Improvement Applications

TARRYTOWN, N.Y., March 13, 2000 -- SPAR Group Inc. (Nasdaq:SGRP) today announced theformation of a new Internet division to market its application software products and services.

"SPAR has a reputation for providing its merchandising and marketing services clients with timely, remote information collectioncapabilities utilizing the company's innovative software and related Internet applications. These products have created anopportunity to leverage our experience. We believe the applications realized through our software will have tremendous value asstandalone products in the marketplace," said Bob Brown, SPAR Group's chairman and chief executive officer.

"The company has a number of Internet software applications in its inventory, which have been invaluable for improving our ownoperating efficiencies. SPAR's new Internet division will be dedicated to marketing several software products to businesses withmultiple locations and large workforces -- with a particular emphasis on those organizations that require assistance with improvingtheir day-to-day efficiency and overall productivity."

Brown added that SPAR's Internet division will initially focus on the retail, consumer goods and manufacturing sectors -- areas ofparticular strength and expertise for SPAR.

He noted that the division will focus on the B2B market and initially offer:

1. Internet applications that make businesses more productive by reducing operating costs through building "paperless" operating environments.

2. Internet-based remote training applications that enhance employee productivity by combining the use of online incentive rewards with more traditional training curriculums.

"Our initial focus on productivity stems from the efficiencies we have gained internally by improving productivity in every aspectof our business. We believe our new division will rapidly attract a following in the market for productivity applications and we lookforward to further software application introductions," Brown added.

SPAR Group Inc., a diversified marketing services company, provides a broad array of marketing and sales support to Fortune1000 companies who outsource elements of their marketing and sales efforts. The company provides in-store merchandisingservices in more than 18,000 grocery stores, 6,200 drug stores and 8,800 mass merchandisers. The company uses Internet-based,proprietary software to deliver innovative marketing and sales solutions in incentive and database marketing, research andteleservices.

Contact: 

     SPAR Group Inc., Tarrytown
     Bob Brown, 914/332-4100
        or
     Pondel/Wilkinson Group, Los Angeles
     Gary S. Maier or Kristin Bruno, 310/207-9300